Our client is a $1.6B clothing retailer operating primarily in the U.S., but also maintaining a small presence in Europe, Japan, and Australia. The company base operating model is to advertise via catalogs and sell clothes direct to consumers on its landsend.com website. The company’s products adhere to a preppy, classic American style, are priced at a medium-high price point, and are considered above average (but not luxury) in quality.
The platform is the company’s primary sales channel for the U.S. direct-to-consumer market. It transacts nearly $1B in annual sales, is a highly visible component of the client’s brand, and serves as a foundational component of client’s growth strategy. The apparel e-commerce channel is highly competitive and rapidly evolving. Digital commerce and marketing strategies must be nimble and able to adapt to shifting competitive and industry dynamics. The client IT organization recognizes that it too must evolve to a more agile model to maximize value for platform and marketing strategies.
The purpose of this project is for the Minsk team to become an extension of the project team and will work with client team to complete tasks within a sprint to ensure strategic initiatives are met within a timely manner.